How To THINK Differently : Dealing With A Changed Post-COVID World

THINK Differently

 

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May you live in interesting times, goes an ancient Chinese curse.

In our modern era, a virus that first was detected in China and has since rapidly spread around the world has led us into very interesting times.

Or perhaps “interesting” isn’t the right word.

Scary times. Fearful times. Distressing times.

Worrying times.

Uncertain times.

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What Do Your People Want?

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

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