How To Improve Your Website Navigation

“The foundation of almost all good information architectures is a well-designed hierarchy.” Anger. Confusion. Frustration. These are the emotions of a Web surfer lost in cyberspace. In the murky, uncharted gloom of a poorly created Website. Not one of yours, I hope! While it may be true that Content is King on the Web, your … Read more

What Do Your People Want?

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

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4 Reasons Why Everyone Needs Time Management Skills

At a recent college reunion, twenty-five years after we first entered college, I met many old classmates and re-learned one important lesson.

Being Time Efficient Is HIGHLY Profitable!

One theme kept popping up over and over again in our conversations.

“Our kids rarely get to see their dad, he’s so busy!”

“I go to work at 6 a.m. and get back around 7 in the evening!”

“My son WON’T be a doctor – because he sees how crazy our schedule is!”

And invariably, the next question is: “As a surgeon, you must be working very long hours, right?”

They were all surprised when I said my average ‘work day’ at the hospital is 2 hours – except when I’m operating, when it is 7 hours (or longer, depending upon how complex the surgery is).

How do I manage this?

How do I have so much “free time” when everyone else has “No Time”?

How am I juggling so many exciting projects in ADDITION to my regular work?

It’s really quite simple. Let me explain.

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Business Optimization : Why Should You Care

I became interested in learning business optimization almost by accident.

In 2004, I spent 26 weeks in a mentorship program, working with one of the world’s top marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients.

One of the first things he sent us students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions!

For over 18 HOURS, I answered it.

Many questions forced me to think long, hard and deep about my business – such as, for example, how to upsell products.

  • How strategic is my marketing?
  • What are my 5, 10 and 20 year goals?
  • Do I have predictable results?
  • Is my business future-proof? Or can it collapse at any time?
  • Am I getting the highest value from my resources?

All tough questions, needing careful thought.

That’s what took eighteen hours.

But it was well worth the effort.

My growth since then is a reflection of my investment in time and effort – as it revealed areas I could improve, enhance and optimize.

This also made me appreciate the self-evaluation process.

So today, I’m going to give YOU the benefit of this exercise, and show you…

How To Optimize Your Business

Discover 7 Force-Multipliers To Skyrocket Your Sales

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How To Drive Extra Traffic Using Twitter

What started as a quick way to share news snippets  has grown into a massive social media channel that celebrities, entrepreneurs and marketers have tapped into for website traffic.

And if you aren’t using Twitter to get visitors to your site in 2018, you’re missing out – because there are 330 million users on the platform who could be doing business with you!

Twitter can be helpful in

  • building your brand,
  • growing your reach,
  • engaging with your followers and
  • attracting visitors to your website

Interestingly, it also indirectly increases your website traffic by influencing your search engine ranking. Accounts with more shares, comments and ‘Likes‘ tend to rank higher on search results.

To make this happen, you must promote your Twitter account actively.

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Quora Power – How To Tap Into Quora for More Website Traffic

If there’s an online social network where over 100 million users go to ask questions that they trust will be answered by an expert, do you think that would be a good source of website traffic to tap into?

You bet it is!

And there’s just that kind of network online. It’s called Quora.

Quora is a kind of forum where anyone can ask and answer questions. The community votes up the most helpful answers, so that excellent or relevant content bubbles up higher than others.

While the effect of SEO takes some time to be seen, PPC advertising has varied results, social media takes up your time and energy, and other advertising grows too expensive for the expected return, the free surge of traffic that can hit your website from Quora makes it an exciting source of visitors for any marketer or business owner.

You can use Quora to ask questions – or answer them.

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