What Do Your People Want?

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

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How To Be The Expert

Everyone wants to be an expert.

Nothing wrong with that.

The problem is that many want to become an expert overnight!

Now that may be possible in very narrowly defined niches, but even there the desirability of such ‘expertise’ is in question.

We all know and respect experts as having had long, immersive and intense knowledge and experience with a particular subject or skill. Indeed that’s the reason we look up to them.

Lately I’ve been noticing a flurry to create the impression of being an expert – by writing a book, by building a brand, by giving talks and presentations – which is hard to understand or explain.

True, the authority symbols of being a published author or keynote speaker or syndicated columnist are helpful in enhancing the expert status you attain – but on their own, these things don’t make you an expert.

There’s a lot going on behind the scenes before you can appear on your stage wearing ‘expert status’ as the crown on your head.

Let’s talk about it.

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4 Ways Your Burning Purpose Is Unique And Special

Every morning, we wake up and get ready to do some things. Often those things revolve around our job, our business or our hobbies.

Day after day, week after week, year after year, we do them.

But… Why?

What drives you to do what you do?

Sometimes it is necessity. Sometimes it is passion. Even curiosity, compulsion or coercion.

But when you take a closer look, it becomes obvious that all this is driven by something more abstract, that is unique and special to the human state. And that is…

Your Purpose.

What Is Purpose?

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Love Your Work

I’m on the return leg of my almost-daily evening walk. The road is congested with people returning back from work or study. Tired, dull and listless, they trudge along slowly, wearily.

It was as if a long day in college or the office has sapped their energy, drained them of all enthusiasm. All they’re looking forward to, it seems, is getting home, relaxing, and going to sleep.

Striding along at a brisk 6 kmph, I realize that I’m walking more than twice as fast as young people half my age!

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There’s Always Time, If…

I was thinking about the biggest lessons my teachers had taught me. Lessons learned in life.

There were many favorites. Mrs.Raju from 3rd grade. Mr.Daniel from high school. Dr.Laxminarayan from medical college.

And Prof.A.M.Selvaraj.

Prof.A.M.S. was my mentor throughout medical education. He was a remarkable man with an incredible work ethic. He’d wake up at 7 a.m. to read for a couple of hours before seeing patients. He’d carry on right until 2 or 3 a.m. the next morning, taking only brief breaks for a quick lunch and dinner.

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