Perspective

Copywriters write for your attention. Click-bait that grabs you by the (eye)balls! Marketers write for your wallet. To kindle interest. Spike desire. Elicit action. Make sales. I’m a trained copywriter. And expert marketer. Yet I write for something else. Not for your attention. And not for your wallet. But for your heart. And mind. Maybe … Read more

I watch a pot boil. Close to the boiling point, many things begin to happen. It gets noisy. The pot itself crackles with energy, rocks gently on the stove. Tiny bubbles form, and stream up in varied formations. The surface ripples and vibrates. Everything works towards a crescendo. And then, suddenly… There’s a phase transition. … Read more